We study the blow-up behaviour of solutions of a 2mth order semilinear parabolic equation

[formula here]

with a superlinear function q(u) for |u| Gt; 1. We prove some estimates on the asymptotic blow-up behaviour. Such estimates apply to general integral evolution equations. We answer the following question: find a continuous function q(u) with a superlinear growth as u → ∞ such that the parabolic equation exhibits regional blow-up in a domain of finite non-zero measure. We show that such a regional blow-up can occur for q(u) = u|ln|u‖2m. We present a formal asymptotic theory explaining that the stable (generic) blow-up behaviour as t → T− is described by the self-similar solution

[formula here]

of the complex Hamilton–Jacobi equation

[formula here].