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A Vision of Media Planning in 2010

Published online by Cambridge University Press:  12 October 2005

IRA CARLIN
Affiliation:
MAGNA Global Worldwide, Ira.Carlin@magnaglobal.com
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Extract

In order to have a sense about where media planning is going, one must first have a contextual understanding of where it has been and at what place it is currently.

Type
Research Article
Copyright
© Copyright © 1960-2005, The ARF

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