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Characteristics of Organic Food Shoppers

Published online by Cambridge University Press:  28 April 2015

Lydia Zepeda  and
Jinghan Li
Lydia Zepeda
Affiliation:
Department of Consumer Science, University of Wisconsin-Madison, Madison, WI
Jinghan Li
Affiliation:
Department of Consumer Science, University of Wisconsin-Madison, Madison, WI
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Abstract

Data from a national survey of food shoppers are analyzed by probit and ordered probit models that incorporate elements of Lancaster's product attribute model and Weinstein's precaution adoption process. The models are used to investigate the characteristics of organic and nonorganic food shoppers. Where one shops, food beliefs, and food knowledge have the largest significant impact on the probability that shoppers buy organic food. Among the demographic characteristics, only the lack of religious affiliation, higher education, and youth are significant explanatory variables.

Keywords

consumer decision makingconsumer profilesorganic foodproduct attributesC25D12M31
Type
Articles
Information
Journal of Agricultural and Applied Economics , Volume 39 , Issue 1 , April 2007 , pp. 17 - 28
Copyright
Copyright © Southern Agricultural Economics Association 2007

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