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Reflections on the Nature of Skills in the Experience Economy: Challenging Traditional Skills Models in Hospitality

Published online by Cambridge University Press:  23 February 2012

Tom Baum*
Affiliation:
University of Strathclyde in Glasgow, United Kingdom. t.g.baum@strath.ac.uk
*
*Tom Baum, Department of Hospitality and Tourism Management, University of Strathclyde, 94 Cathedral Street, Glasgow G4 OLG, Scotland, United Kingdom.
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Abstract

This article addresses the nature of skills in international hospitality. Frequently characterised as ‘low skills’, it is increasingly recognised that skills bundling in services such as hospitality cannot be solely seen in terms of the technical attributes of work. Emotional and aesthetic dimensions have been added to the services skills bundle. The added dimension of Pine and Gilmore's ‘experience economy’ suggest a further component within this bundle, namely that of experience skills. This article explores the role of experiential factors in helping to equip those entering work in the international hospitality industry. The learning demands of the sector for those brought up in a western, developed world environment are relatively small, primarily reflecting the strongly Americanised operating culture of hospitality. In addition, those working in hospitality in most developed countries have experience of the sector as both consumers and employees. By contrast, employees in international hospitality in less developed countries do not have similar benefits of experience, either though general acculturation or as consumers of hospitality services. This divergent experience profile has significant implications for the skills demands of hospitality work and leads to the proposition that experience is an important factor in determining the skills demands of hospitality work. This, in turn, leads to this article's proposal that Experiential Intelligence (ExQ) is an indicator of this difference in terms of workplace skills

Type
Articles
Copyright
Copyright © Cambridge University Press 2006

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