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Good George Brewing

Published online by Cambridge University Press:  10 February 2015

Stephen G Bowden
Stephen G Bowden*
Affiliation:
Department of Strategy and Human Resource Management, University of Waikato, Hamilton, Waikato, New Zealand
*
Corresponding author: sbowden@waikato.ac.nz
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Abstract

On 13 September 2012, the Good George Brewery and bar opened for business in the Hamilton, New Zealand suburb of Frankton. This case describes the start of the business, the environment that supported it and the resources and capabilities that were utilised. The case won the ANZAM award for best case study at the 2013 ANZAM Conference.

Keywords

entrepreneurshipstrategy formulation and implementationresources and capabilitiescompetitive strategy
Type
Research Article
Information
Journal of Management & Organization , Volume 21 , Issue 6 , November 2015 , pp. 853 - 857
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2015 

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