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You're invited – RSVP! The role of tailoring in incentivising people to delve into their pension situation

Published online by Cambridge University Press:  21 July 2020

Milena Dinkova ,
Sanne Elling ,
Adriaan Kalwij  and
Leo Lentz
Milena Dinkova*
Affiliation:
Departments of Economics and Humanities, Utrecht University, Utrecht, The Netherlands Network for Studies on Pensions, Aging and Retirement (Netspar), Tilburg, The Netherlands CPB Netherlands Bureau for Economic Policy Analysis, The Hague, The Netherlands
Sanne Elling
Affiliation:
Departments of Economics and Humanities, Utrecht University, Utrecht, The Netherlands Network for Studies on Pensions, Aging and Retirement (Netspar), Tilburg, The Netherlands
Adriaan Kalwij
Affiliation:
Departments of Economics and Humanities, Utrecht University, Utrecht, The Netherlands Network for Studies on Pensions, Aging and Retirement (Netspar), Tilburg, The Netherlands
Leo Lentz
Affiliation:
Departments of Economics and Humanities, Utrecht University, Utrecht, The Netherlands Network for Studies on Pensions, Aging and Retirement (Netspar), Tilburg, The Netherlands
*
*Corresponding author. Email: M.dinkova@uu.nl; M.dinkova@cpb.nl
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Abstract

This paper used a randomised field experiment to test if tailoring an email invitation induces pension scheme participants to delve into their online personal pension situation. Action perspective and degree of urgency conveyed in the invitation were tailored based on gender and age. Overall, our empirical findings show that such tailoring had no positive effects on (1) the probability that pension scheme participants click on the weblink to access information about their pension situation and (2) the probability to log in to a tool for pension check.

Keywords

Field experimentfinancial decision makingpension communicationpension informationtailoringC93D83D14G4J26J32
Type
Article
Information
Journal of Pension Economics & Finance , Volume 21 , Issue 1 , January 2022 , pp. 38 - 55
Copyright
Copyright © The Author(s), 2020. Published by Cambridge University Press

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