Since the early 1960's, educators writing in the Journal of Farm Economics and its successor, the American Journal of Agricultural Economics, have recommended three major curricular changes in agricultural economics programs. First, the curricula should be broadened and diversified, that is, offering more choice of electives of a general nature as opposed to more technical required couses [Hess, Kellogg, Sparks, Sledge, Spitze]. Second, more emphasis should be directed in terms of required formal courses in the written and oral communication skills [Kellogg, Koch, Mather, Sledge, Spitze]. Third, in support of broader curricula, an increase in courses in social sciences and humanities should be required [Hess, Koch, Manderscheid, Sparks, Spitze].