Presidential Candidate Images. Edited by Kenneth L. Hacker. Lanham, MD: Rowman & Littlefield Publishers, 2004. 288p. $80.00 cloth, $32.95 paper.

In an era of personalistic politics and saturation media coverage, candidate image is an especially important topic. Presidential contenders go to great lengths to generate particular images of themselves. They devote a substantial portion of their budget to campaign advertising, and use public opinion surveys and focus groups to figure how best to position themselves for electoral advantage.