The COVID-19 crisis stressed the medical system and required leaders to rise to the occasion. Some institutions were very successful while others floundered. We saw this at every level of government as well as in healthcare. Applying the principles of crisis leadership and communication (and avoiding pitfalls) will increase our readiness to respond effectively during stressful times.

Literature review and US Centers for Disease Control and Prevention guidelines.

While there is robust literature on the topics of crisis communications and leadership this training is lacking in healthcare circles. This poster aims to introduce the subject and advocate for increased training in Crisis Communications.

The US CDC has developed a freely downloadable training manual, along with tools for rapidly developing a crisis message. Furthermore, a checklist to help with the presentation and a list of communication pitfalls to avoid are included.

Leaders can use these tools to prepare in advance for crisis communications, avoiding common mistakes that reduce communication effectiveness.