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The impact of farm/farmer’s characteristics on marketing channel selection by sheep farmers in Cornwall in U.K

Published online by Cambridge University Press:  20 November 2017

C.A. Tsourgiannis ,
L. Tsourgiannis ,
J. Eddison  and
A. Errington
C.A. Tsourgiannis*
Affiliation:
University of Plymouth, School of Biological Sciences, Newton Abbot TQ12 6NQ, UK
L. Tsourgiannis
Affiliation:
University of Plymouth, School of Geography, Newton Abbot TQ12 6NQ, UK
J. Eddison
Affiliation:
University of Plymouth, School of Biological Sciences, Newton Abbot TQ12 6NQ, UK
A. Errington
Affiliation:
University of Plymouth, School of Geography, Newton Abbot TQ12 6NQ, UK
*
Email:ctsourgiannis@plymouth.ac.uk
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Extract

Little is known about the strategic management process of farmers and particularly about the factors and the farmers’ characteristics that influence them to choose a particular strategic alternative. Some studies have attempted to identify the characteristics of farmers using particular channels. Distribution risk and transaction cost are some factors that influcence marketing decision making (Royer 1995, Hobbs 1996). This paper examines which farm and farmer’s characteristics affect the choice of marketing channel by sheep producers in the county of Cornwall in UK.

Type
Poster Presentations
Information
Proceedings of the British Society of Animal Science , Volume 2004 , 2004 , pp. 101
Copyright
Copyright © The British Society of Animal Science 2004

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References

Hobbs, J. E. 1996. A transaction cost approach to supply chain management. Supply Chain Management. 1 (2), 15–27 CrossRefGoogle Scholar
Royer, J. S. 1995. Industry Note - Potential for cooperative involvement in vertical coordination and value - added activities. Agribusiness. 11 (5), 473–481 3.0.CO;2-W>CrossRefGoogle Scholar