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THE HOTDOG MODEL – HOW TURN A TIER 1 AUTOMOTIVE COMPANY INTO AN AGILE ORGANIZATION

Published online by Cambridge University Press:  19 June 2023

Alexander Atzberger  and
Conny Dethloff
Alexander Atzberger*
Affiliation:
Webasto SE;
Conny Dethloff
Affiliation:
borisgloger consulting
*
Atzberger, Alexander, Webasto SE, Germany, alexander.atzberger@webasto.com

Abstract

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The more dynamic the markets become, i.e., the more surprises the markets have in store for companies, the more important it becomes for companies to react quickly to these changes in order to have market-driven and individual solutions. This is especially important for tier 1 suppliers, as competition is fierce and the customers, the OEMs, also have to adapt to the changing market and thus customer needs.

In order to be best prepared for this, it is necessary to align one's own company in a flexible and responsive manner. In particular, the context-specific development and application of a framework as well as a model for the improvement of internal collaboration in companies is necessary.

In this paper, exactly such a framework has been developed in several pilot projects within the framework of an agile transformation at a tier 1 supplier over a period of two years by means of participative action research.

As a result, the conception and development of an individually scaled agile framework for a tier 1 supplier in the automotive industry, the AHEAD framework, is presented here. The Hotdog model is the central basis for the collaboration model, which is scalable to all company levels.

Keywords

Case studyMulti- / Cross- / Trans-disciplinary processesOrganisation of product developmentDesign methodologyscaled agile framework
Type
Article
Information
Proceedings of the Design Society , Volume 3: ICED23 , July 2023 , pp. 3395 - 3404
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2023. Published by Cambridge University Press

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