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Authoring Gentlemen Prefer Blondes: Mass-Market Beauty Culture and the Makeup of Writers

Published online by Cambridge University Press:  30 July 2009

Jean Marie Lutes
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Extract

Lorelei Lee, the “professional lady” who narrates her own adventures in the 1925 international bestseller Gentlemen Prefer Blondes, is not a likely alter ego for an aspiring writer. Indifferent to most books and unlikely to indulge in introspection, Lorelei makes writing far less a priority than managing social invitations and sexual conquests. Accordingly, Anita Loos, the author of Gentlemen Prefer Blondes, went to considerable lengths to distance herself from her blonde-bombshell narrator. As if to acknowledge and enforce such distance, Loos has Lorelei remark offhandedly in the opening pages of the book, “It would be strange if I turn out to be an authoress.” The novel's first edition highlights the incongruity of Lorelei's status as author, illustrating this remark with a drawing of a wide-eyed young woman clutching a pen and bending over a ruffle-skirted vanity table. She is dressed for writing in a pair of highheeled slippers, a sheer, rose-trimmed negligee, and a frilly bed cap tied under her chin. Years later, a publicity still for the musical version of Gentlemen Prefer Blondes continued to emphasize the distinction by juxtaposing a seated, conservatively clad Loos with the standing figure of Carol Channing as Lorelei Lee, elaborately gowned and dripping with diamonds. As the photograph suggests, Loos carefully positioned herself in opposition to the glamour girl whose appearance has since been labeled “the most significant event in the evolution of the dumb blonde” (Everett, 254).

Type
Research Article
Information
Prospects , Volume 23 , October 1998 , pp. 431 - 460
Copyright
Copyright © Cambridge University Press 1998

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