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Les cultures de la consommation. La publicité et la globalisation sous le regard de l'anthropologie

Published online by Cambridge University Press:  03 June 2005

Stephane Dorin
Affiliation:
Université Paris 13, chercheur associé au SHADYC (EHESS-CNRS)
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Abstract

Kemper, Steven. 2001. Buying and believing. Sri Lankan advertising and consumers in a transnational world. Chicago: University of Chicago Press. x + 264 pp. Pb.: $20.00. ISBN: 0 226 43041 3. Malefyt, Timothy de Waal and Brian Moeran (eds.). 2003. Advertising cultures. Oxford: Berg. xiv + 220 pp. Pb.: £16.99/$24.95. ISBN: 1 85973 678 5. Mazzarella, William. 2003. Shoveling smoke. Advertising and globalisation in contemporary India. Durham NC: Duke University Press. xxii + 365 pp. Pb.: $22.95. ISBN: 0 8223 3145 4.

Type
Review Article
Copyright
© Cambridge University Press 2005

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