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Penetration of Time to Change leaflets on stigmatised attitudes to people with mental illness

  • Vania Mendes (a1), Joby Maducolil Easow (a2) and Jason Luty (a2) (a3)
Abstract
Aims and method

To determine whether members of the general public read a leaflet from the Time to Change anti-stigma campaign. The leaflets were sent to 1000 members of the public at random. Those who read the leaflet were asked, in a statement concealed within the text, to return it. A second study involved modified leaflets being posted to 400 members of a representative panel of the UK general public.

Results

Only 20 of the 1000 (2%) people who received the unsolicited leaflet returned them, which suggests that the vast majority were unread. However, the leaflet achieved a good response in the sample from the research panel with at least 29% of participants (115 of 400) reading the leaflet.

Clinical implications

A very small proportion of people acknowledge unsolicited leaflets. However, the leaflet was read by almost a third of a research panel. Hence, few people are likely to read unsolicited leaflets, including those containing a public health message.

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Copyright
This is an Open Access article, distributed under the terms of the Creative Commons Attribution (CC-BY) license (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Corresponding author
Jason Luty (jason.luty@yahoo.co.uk)
Footnotes
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Declaration of interest

None.

Footnotes
References
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Penetration of Time to Change leaflets on stigmatised attitudes to people with mental illness

  • Vania Mendes (a1), Joby Maducolil Easow (a2) and Jason Luty (a2) (a3)
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