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Consumer perception of poultry meat in Greece

Published online by Cambridge University Press:  20 June 2011

A. SISMANOGLOU  and
I. TZIMITRA-KALOGIANNI
A. SISMANOGLOU*
Affiliation:
School of Agriculture, Department of Agricultural Economics, Aristotle University of Thessaloniki, Thessaloniki, Greece
I. TZIMITRA-KALOGIANNI
Affiliation:
School of Agriculture, Department of Agricultural Economics, Aristotle University of Thessaloniki, Thessaloniki, Greece
*
Corresponding author: asismano@gmail.com
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Abstract

The following review details the development and current status of poultry meat in terms of marketing, purchasing and consumer decisions within the country of Greece. The aim of this paper is to identify Greek consumers’ perceptions of poultry meat. Taking into account that little research has been conducted in the poultry sector in Greece generally and on consumer perceptions specifically, these results will help to provide solutions in strategic marketing.

Keywords

consumer perception: strategic marketingqualitypoultry meatconsumption patterns
Type
Review Article
Information
World's Poultry Science Journal , Volume 67 , Issue 2 , June 2011 , pp. 269 - 276
Copyright
Copyright © World's Poultry Science Association 2011

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