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Zika-Virus-Related Photo Sharing on Pinterest and Instagram

Published online by Cambridge University Press:  23 March 2017

Isaac Chun-Hai Fung ,
Elizabeth B. Blankenship ,
M. Elizabeth Goff ,
Lindsay A. Mullican ,
Kwun Cheung Chan ,
Nitin Saroha ,
Carmen H. Duke ,
Marina E. Eremeeva ,
King-Wa Fu  and
Zion Tsz Ho Tse
Isaac Chun-Hai Fung*
Affiliation:
Department of Epidemiology, Jiann-Ping Hsu College of Public Health, Georgia Southern University, Statesboro, Georgia
Elizabeth B. Blankenship
Affiliation:
Department of Epidemiology, Jiann-Ping Hsu College of Public Health, Georgia Southern University, Statesboro, Georgia
M. Elizabeth Goff
Affiliation:
Department of Epidemiology, Jiann-Ping Hsu College of Public Health, Georgia Southern University, Statesboro, Georgia
Lindsay A. Mullican
Affiliation:
Department of Epidemiology, Jiann-Ping Hsu College of Public Health, Georgia Southern University, Statesboro, Georgia
Kwun Cheung Chan
Affiliation:
Journalism and Media Studies Centre, The University of Hong Kong, Hong Kong
Nitin Saroha
Affiliation:
Department of Computer Science, The University of Georgia, Athens, Georgia
Carmen H. Duke
Affiliation:
Department of Epidemiology, Jiann-Ping Hsu College of Public Health, Georgia Southern University, Statesboro, Georgia
Marina E. Eremeeva
Affiliation:
Department of Environmental Health Sciences, Jiann-Ping Hsu College of Public Health, Georgia Southern University, Statesboro, Georgia
King-Wa Fu
Affiliation:
Journalism and Media Studies Centre, The University of Hong Kong, Hong Kong
Zion Tsz Ho Tse
Affiliation:
College of Engineering, The University of Georgia, Athens, Georgia
*
Correspondence and reprint requests to Dr. Isaac Chun-Hai Fung, PO Box 8015, Jiann-Ping Hsu College of Public Health, Georgia Southern University, Statesboro, GA 30460-8015 (e-mail: cfung@georgiasouthern.edu).
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Abstract

Objective

Pinterest (San Francisco, CA) and Instagram (Menlo Park, CA) are 2 popular photo-sharing social media platforms among young individuals. We assessed differences between Instagram and Pinterest in relaying photographic information regarding Zika virus. Specifically, we investigated whether the percentage of Zika-virus-related photos with Spanish or Portuguese texts embedded therein was higher for Instagram than for Pinterest and whether the contents of Zika-virus-related photos shared on Pinterest were different from those shared on Instagram.

Methods

We retrieved and manually coded 616 Pinterest (key words: “zika” AND “virus”) and 616 Instagram (hashtag: #zikavirus) photos.

Results

Among the manually coded samples, 47% (290/616) of Pinterest photos and 23% (144/616) of Instagram photos were relevant to Zika virus. Words were embedded in 57% (164/290) of relevant Pinterest photos and all 144 relevant Instagram photos. Among the photos with embedded words, photos in Spanish or Portuguese were more prevalent on Instagram (77/144, 53%) than on Pinterest (14/164, 9%). There were more Zika-virus-related photos on Instagram than on Pinterest pertinent to Zika virus prevention (59/144, 41%, versus 41/290, 14%; P<0.0001), the effects of Zika virus on pregnancy (27/144, 19%, versus 32/290, 11%; P=0.04), and Zika-virus-associated deaths (4/144, 2%, versus 0/290, 0%; P=0.01).

Conclusions

Pinterest and Instagram are similar platforms for Zika virus prevention communication. (Disaster Med Public Health Preparedness. 2017;11:656–659)

Keywords

health communicationhealth educationsocial mediaZika virus disease
Type
Brief Reports
Information
Disaster Medicine and Public Health Preparedness , Volume 11 , Issue 6 , December 2017 , pp. 656 - 659
Copyright
Copyright © Society for Disaster Medicine and Public Health, Inc. 2017 

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Footnotes

*

These 2 authors serve jointly as co-first authors.

†

These 3 authors serve jointly as co-senior authors.

References

REFERENCES

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Supplementary material: PDF

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Appendix A

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Supplementary material: PDF

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Appendix B

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