Naomi Eisenstadt and Carey Oppenheim explore the radical changes in public attitudes and public policy concerning parents and parenting. Drawing on research and their extensive experience of working at senior levels of government, the authors challenge expectations about what parenting policy on its own can deliver. They argue convincingly that a more joined-up approach is needed to improve outcomes for children: both reducing child poverty and improving parental capacity by providing better support systems. This is vital reading for policymakers at central and local government level as well as those campaigning for the rights of children.