On 5 February 2016, the National Oceanic and Atmospheric Administration (hereinafter, NOAA),within the United States (hereinafter, US) Department of Commerce, published a Proposed Rule to create a seafood traceability programme. The programme intends to combat illegal, unreported and unregulated (hereinafter, IUU) fishing, prevent fraudulent trade and to serve as the contribution of the US to the global action to combat IUU fishing, along the lines of other similar regulatory frameworks, such as the EU's extensive regulationon IUU fishing. However, despite the legitimate objectives of the measure, it is imperative that regulators take into account the potential consequences for international trade when designing such programmes.