The use of mass media to shape public opinion, disseminate public information, and transform political culture, has grown tremendously in developing countries during the last two decades. Many of these countries have raised the slogan of “creationg a new man,” that is, one with skills, attitudes, and values that are conducive to development. In this respect, they have relied on mass media as a major purveyor of modern influences and as one of the most effective agents of political resocialization.