Two inter–related themes provide the architecture of this better regulation package: the political tone of the initiative and the responsibility/blame game. The tone is in part the consequence of the political context surrounding regulatory policy in the EU. Whilst in the past regulatory quality standards interested only a few top civil servants and elected politicians, today there is much more political interest – and contestation, as shown by the new better regulation watchdog created by non-governmental organizations and their response to the package. The very fact that in May 2015 there was media interest in the leaked version of the chapeau communication is a novelty. Why so much attention? Among others, the rhetoric of the past few years on making the EU acquis fit for purpose and less burdensome, coupled with a growing recognition by stakeholders that impact assessment and policy evaluation are “here to stay” have turned better regulation into an additional window of opportunity for those wishing to influence EU policy–making.