The 1988 GATT panel decision in Canada-Import, Distribution and Sale of Alcoholic Drinks by Provincial Marketing Authorities (hereinafter: Canada Liquor) involved Canadian subcentral government regulatory objectives aimed at, among other things, discouraging over consumption of alcoholic beverages, with the particular regulatory limitations chosen falling upon foreign suppliers who regarded their GATT rights as having been violated. The 1987 decision in Japan-Customs Duties, Taxes and Labelling Practices on Imported Wines and Alcoholic Beverages (hereinafter: Japan Liquor), though not concerning measures adopted with an eye towards steering people away from drinking, nonetheless had occasion to comment on the irrelevancy of consumer traditions in ascertaining whether domestic products are to be seen as ‘like’ or different from certain imported products in the context of evaluating a claim of GATT national treatment violation. The case of Thailand-Restrictions on Importation of and Internal Taxes on Cigarettes (hereinafter: Thai Cigarette) saw a GATT panel in 1990 examine efforts by the government of Thailand to specifically address health matters relating to smoking by implementing measures affecting imports of cigarettes.