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9 - To Sample or Not to Sample? The Use of Pharmaceutical Industry–Supplied Medications in Medical Practice
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11 - Direct-to-Consumer Advertising (DTCA)
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7 - Professional Policies on Physician–Pharmaceutical Industry Interaction (PPII)
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Appendix I
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5 - Teaching Physicians in Training about Pharmaceutical Industry Promotion
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Frontmatter
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Index
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13 - Internet Resources for Teaching about PPII and Independent Sources of Information about Prescription Medicines
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Introduction
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12 - Pharmaceutical Industry Interactions with Health Care Professionals: A Global Perspective
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Understanding Physician-Pharmaceutical Industry Interactions
- A Concise Guide
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6 - Continuing Medical Education: How to Separate Continuing Medical Education from Pharmaceutical Industry Promotion
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Appendix II
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2 - Ethical Considerations of Receiving Gifts from the Pharmaceutical Industry
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10 - Physician–Pharmaceutical Industry Interactions (PPIIs), the Law and the Media
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1 - Gifts from the Pharmaceutical Industry to Physicians: Do They Influence your Prescribing?
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4 - Medical Academia and the Pharmaceutical Industry
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8 - Preserving Professionalism: Patients' Perceptions of Physicians' Acceptance of Gifts from the Pharmaceutical Industry
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Acknowledgments
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3 - One on One: An Analysis of the Physician–Pharmaceutical Company Representative (PCR) Detailing Interaction
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