2 results
1 - Attitudinal Advocacy
- from 1 - Consumer Psychology of Individuals
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- Book:
- The Cambridge Handbook of Consumer Psychology
- Published online:
- 30 March 2023
- Print publication:
- 06 April 2023, pp 7-27
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- Chapter
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2 - Attitude Change and Persuasion
- from Part I - Individual Consumer Decision Making and Behavior
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-
- Book:
- The Cambridge Handbook of Consumer Psychology
- Published online:
- 05 October 2015
- Print publication:
- 09 September 2015, pp 29-64
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- Chapter
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