26 results
4 - YouTube and TV Advertising Campaigns
- from Section II - Campaigns and Elections in the New Media Environment
-
-
- Book:
- iPolitics
- Published online:
- 05 June 2012
- Print publication:
- 21 November 2011, pp 103-124
-
- Chapter
- Export citation
Frontmatter
-
- Book:
- We Interrupt This Newscast
- Published online:
- 05 June 2012
- Print publication:
- 16 April 2007, pp i-iv
-
- Chapter
- Export citation
Appendix B - Quality Grading Criteria and Value Codes
-
- Book:
- We Interrupt This Newscast
- Published online:
- 05 June 2012
- Print publication:
- 16 April 2007, pp 193-195
-
- Chapter
- Export citation
Notes
-
- Book:
- We Interrupt This Newscast
- Published online:
- 05 June 2012
- Print publication:
- 16 April 2007, pp 208-220
-
- Chapter
- Export citation
1 - A Prologue: What This Book Is For
-
- Book:
- We Interrupt This Newscast
- Published online:
- 05 June 2012
- Print publication:
- 16 April 2007, pp 1-7
-
- Chapter
- Export citation
We Interrupt This Newscast
- How to Improve Local News and Win Ratings, Too
-
- Published online:
- 05 June 2012
- Print publication:
- 16 April 2007
Index
-
- Book:
- We Interrupt This Newscast
- Published online:
- 05 June 2012
- Print publication:
- 16 April 2007, pp 225-231
-
- Chapter
- Export citation
Appendix C - Content Analysis Intercoder Reliability Analyses
-
- Book:
- We Interrupt This Newscast
- Published online:
- 05 June 2012
- Print publication:
- 16 April 2007, pp 196-197
-
- Chapter
- Export citation
Appendix E - 2005 Follow-up Study
-
- Book:
- We Interrupt This Newscast
- Published online:
- 05 June 2012
- Print publication:
- 16 April 2007, pp 204-207
-
- Chapter
- Export citation
Contents
-
- Book:
- We Interrupt This Newscast
- Published online:
- 05 June 2012
- Print publication:
- 16 April 2007, pp v-vi
-
- Chapter
- Export citation
References
-
- Book:
- We Interrupt This Newscast
- Published online:
- 05 June 2012
- Print publication:
- 16 April 2007, pp 221-224
-
- Chapter
- Export citation
2 - The Knowledge Base
-
- Book:
- We Interrupt This Newscast
- Published online:
- 05 June 2012
- Print publication:
- 16 April 2007, pp 8-29
-
- Chapter
- Export citation
7 - Putting It All into Action: Techniques for Changing Newsroom Cultures
-
- Book:
- We Interrupt This Newscast
- Published online:
- 05 June 2012
- Print publication:
- 16 April 2007, pp 161-180
-
- Chapter
- Export citation
Appendix D - Sample of Local TV News Stations
-
- Book:
- We Interrupt This Newscast
- Published online:
- 05 June 2012
- Print publication:
- 16 April 2007, pp 198-203
-
- Chapter
- Export citation
5 - The Magic Formula: How to Make TV That Viewers Will Watch
-
- Book:
- We Interrupt This Newscast
- Published online:
- 05 June 2012
- Print publication:
- 16 April 2007, pp 94-124
-
- Chapter
- Export citation
3 - “I-Teams” and “Eye Candy”: The Reality of Local TV News
-
- Book:
- We Interrupt This Newscast
- Published online:
- 05 June 2012
- Print publication:
- 16 April 2007, pp 30-50
-
- Chapter
- Export citation
4 - The Myths That Dominate Local TV News: The X-Structure and the Fallacy of the Hook-and-Hold Method of TV News
-
- Book:
- We Interrupt This Newscast
- Published online:
- 05 June 2012
- Print publication:
- 16 April 2007, pp 51-93
-
- Chapter
- Export citation
Appendix A - Design Team Members
-
- Book:
- We Interrupt This Newscast
- Published online:
- 05 June 2012
- Print publication:
- 16 April 2007, pp 191-192
-
- Chapter
- Export citation
8 - The Road Ahead: The Future of Local TV News
-
- Book:
- We Interrupt This Newscast
- Published online:
- 05 June 2012
- Print publication:
- 16 April 2007, pp 181-190
-
- Chapter
- Export citation
Acknowledgments
-
- Book:
- We Interrupt This Newscast
- Published online:
- 05 June 2012
- Print publication:
- 16 April 2007, pp vii-x
-
- Chapter
- Export citation