Skip to main content Accessibility help
×
Hostname: page-component-848d4c4894-pftt2 Total loading time: 0 Render date: 2024-05-05T18:25:37.239Z Has data issue: false hasContentIssue false

4 - Curating Massive Media

Published online by Cambridge University Press:  21 November 2020

Get access

Summary

Abstract

A curatorial approach to the building as screen is crucial in order to create suitable spaces and opportunities for the development of massive media as a legitimate artform capable of shaping the critical discourse of cities and citizens. Based on two in-depth case studies of curatorial organisations in the field, Connecting Cities and Streaming Museum, I propose that massive media requires the sustained provision of technical support and coordination as well as an ongoing negotiation with corporate, institutional, and civic owners and operators. While massive media exists primarily as a highly commercialised phenomenon it can also be pressed into service through coordinated curatorial and artistic efforts to critique or co-opt commercialisation and to re-envision the role of urban media environments in shaping collective identity, historical consciousness, and public display culture.

Keywords: Connecting Cities, Streaming Museum, digital culture, exhibitions and new media, art and urbanism

Changing Spaces

The social and spatial context of a city changes with the addition of more expressive and connected media architecture in the form of low-resolution media façades, urban screens, and public projection. In the media city (McQuire 2008), feedback associated with urban structures through public screens and personal devices serve to reconstruct contemporary life, instituting new ways of being social and civic. Orientation becomes more contingent and ambiguous, blurring lines between presence and absence, the near and the far, leading to what McQuire calls ‘relational space’ (ibid., 48), a space defined less by pre-existing relationships of familiarity and solidity and more by temporary, ephemeral connections and impressions. Similarly, theorist De Souza e Silva describes this entanglement and imbrication of media and space as ‘hybrid space’ (2006, 271). For both authors, the key understanding is that space, in addition to being socially constructed (Lefebvre 1991), is also constructed through technological lenses, filters, and devices. Crucially, De Souza e Silva argues that in the hybrid spaces of the media city, ‘every shift in the meaning of an interface requires a reconceptualisation of the type of social relationships and spaces it mediates’ (2006, 262). When buildings become screens, new pitfalls and possibilities emerge that require critical reflection. And when these buildings become exhibition spaces for art and culture, they require curatorial direction that considers the new affordances and limits of the medium.

Type
Chapter
Information
Building as Screen
A History, Theory, and Practice of Massive Media
, pp. 133 - 172
Publisher: Amsterdam University Press
Print publication year: 2019

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×