Homogeneity of Shell gas stations connected to the Shell Box

Raízen is a Brazilian company focused on energy production and distribution. Though their Shell Box app, offers a fully digital experience for refueling and other services available in the Shell Select convenience stores. However, only 10% of the current sales occur through the app, and only 20% of the units are responsible for 80% of the transactions. In this problem, we seek to better understanding this disparity through visual and statistical data exploration, classical pattern recognition approaches, and by employing Natural Language Processing algorithms to analyze user reviews.