Skip to main content Accessibility help
Internet Explorer 11 is being discontinued by Microsoft in August 2021. If you have difficulties viewing the site on Internet Explorer 11 we recommend using a different browser such as Microsoft Edge, Google Chrome, Apple Safari or Mozilla Firefox.

Our systems are now restored following recent technical disruption, and we’re working hard to catch up on publishing. We apologise for the inconvenience caused. Find out more 

Digital Innovation Strategy

Authors

, Cornell University, New York
Published 2023

Description

Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, this textbook is aimed at MBA and advanced undergraduate audiences interested in innovation strategy and competition in digital industries. Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success.…

  • Get access
  • Add bookmark
  • Cite
  • Share
Resources available Unlock the full potential of this textbook with additional resources. There are free resources and Instructor restricted resources available for this textbook. Explore resources

Key features

  • Utilizes a historical approach to describe the origins of relevant technology markets and the indications of future developments to give students a deeper understanding of the dynamic nature of technological change and its interaction with economic change
  • Provides opportunities to apply economic theories to real companies and markets through study questions at the end of each chapter. A complete business case study is presented at the end of each section to explore the preceding frameworks in real-life settings
  • Explains and illustrates research-based frameworks in each chapter to demonstrate how they inform the business strategy of firms and give students the tools to develop evidence-based strategic insights

About the book

Access options

Review the options below to login to check your access.

Purchase options

There are no purchase options available for this title.

Have an access code?

To redeem an access code, please log in with your personal login.

If you believe you should have access to this content, please contact your institutional librarian or consult our FAQ page for further information about accessing our content.

Also available to purchase from these educational ebook suppliers

Curated content

Related content

AI generated results by Discovery for publishers [opens in a new window]