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Health Knowledge and Consumer Use of Nutritional Labels: The Issue Revisited

Published online by Cambridge University Press:  15 September 2016

Sung-Yong Kim
Affiliation:
Department of Agricultural Economics at Texas A&M University
Rodolfo M. Nayga Jr.
Affiliation:
Department of Agricultural Economics at Texas A&M University
Oral Capps Jr.
Affiliation:
Department of Agricultural Economics at Texas A&M University
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Abstract

The role of health knowledge in consumer use of nutritional labels on food packages is explored using data from the 1995 Diet and Health Knowledge Survey. Two types of label use models, a binary choice label use model and a level of label use model, are employed with particular attention given to the endogeneity of health knowledge. The binary choice model is concerned with factors affecting the probability of label use. The level of label use model deals with factors affecting the number of food products in which label use occurred. The results show that health knowledge has a significant role in increasing label use.

Type
Articles
Copyright
Copyright © 2001 Northeastern Agricultural and Resource Economics Association 

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