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15 - Ramping Experiment Exposure: Trading Off Speed, Quality, and Risk

from Part IV - Advanced Topics for Building an Experimentation Platform

Published online by Cambridge University Press:  13 March 2020

Ron Kohavi
Affiliation:
Microsoft
Diane Tang
Affiliation:
Google
Ya Xu
Affiliation:
LinkedIn
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Summary

Why you care: While experimentation is widely adopted to accelerate product innovation, how fast we innovate can be limited by how we experiment. To control the unknown risks associated with new feature launches, we recommend that experiments go through a ramp process, where we gradually increase traffic to new Treatments. If we don’t do this in a principled way, this process can introduce inefficiency and risk, decreasing product stability as experimentation scales. Ramping effectively requires balancing three key considerations: speed, quality, and risk.

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Trustworthy Online Controlled Experiments
A Practical Guide to A/B Testing
, pp. 171 - 176
Publisher: Cambridge University Press
Print publication year: 2020

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