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17 - The New Company

Published online by Cambridge University Press:  05 June 2012

Mira Wilkins
Affiliation:
Florida International University
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Summary

“We have come to the International Division late in the problems of the Ford Motor Company,” declared Henry Ford II in 1948, “so you haven't seen anything yet of the changes we want to accomplish.” From 1945 to 1948 the young president had miraculously transformed the company. Shrewd modern management had replaced the disorganization of 1945. Costs of production had been steadily lowered, improved manufacturing techniques introduced, and a range of new products engineered and styled. After suffering a loss in 1946, in 1947 the company showed a profit before taxes of $108.5 million. The wholly unsatisfactory relationship with Harry Ferguson had been severed. If the company still ranked third in the American automobile industry, following General Motors and Chrysler, its rapid rise to second place seemed inevitable. Henry Ford II was now prepared to consider the vast overseas operations of his firm, and turned first to Europe, where operations were largest in volume and most profitable.

Early in 1948 Europe had yet to recover from the shock and ravages of war. Reconstruction dragged along, quickly absorbing funds without seeming to gain much strength; and after extensive appropriations by the United States, Secretary of State George C. Marshall in June 1947 had outlined a European Recovery Plan directed “against hunger, poverty, desperation, and chaos.” The early months of 1948 found the American Congress debating this plan and other possibilities for foreign aid.

Type
Chapter
Information
American Business Abroad
Ford on Six Continents
, pp. 360 - 379
Publisher: Cambridge University Press
Print publication year: 2011

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