The image of Alexander flourished across the disiecta membra of the empire he created and far beyond it. Consideration is given here to the appropriation of the king’s image in the broader sense – and principally through the medium of texts – in relation to the founders of the greater two of the Successor dynasties, those of the Ptolemies and the Seleucids. The legend of Seleucus was richly bathed in Alexander-imagery, and this imagery was focused, in different ways, on the person of Seleucus himself. Some of the tales focus syntagmatically on his personal interaction with the king, whilst he yet lived, and indeed in one case even after even he had died. Others serve to establish paradigmatic or typological parallel between the actions of Alexander and those of Seleucus, and some seek to do both. The case of Ptolemy is different: whilst there is again some focus on Ptolemy’s personal interaction with Alexander, much of the legend-generation focuses rather on Alexander’s relationship with Ptolemy’s city of Alexandria, the glory of which was the king’s tomb. So long as Ptolemy remained ensconced in the city, he could afford to bask in a more indirectly reflected variety of the king’s charisma.