Skip to main content Accessibility help
×
Hostname: page-component-76fb5796d-vfjqv Total loading time: 0 Render date: 2024-04-28T12:18:13.130Z Has data issue: false hasContentIssue false

11 - Mass markets: literature

Published online by Cambridge University Press:  28 March 2010

David McKitterick
Affiliation:
University of Cambridge
Get access

Summary

The materiality of literary publishing

It has often been pointed out that what appears to be a single medieval book is frequently nothing of the sort: commonly between the wooden boards of such a volume will be a range of manuscript texts which may or may not be congruent. Many survivals from our period might suggest that this tradition had not wholly died out. Publishers could often issue between the covers of one volume a collection of literary works that had little or no relation to each other; booksellers could also do the same. Quite apart from what one might call ‘accidental anthologies’, there were the intended anthologies: collections of selected literary pieces, many specially commissioned, that would appear as expensive gift-books or, from the mid-nineteenth century, as a collection of ‘gems’ culled from the works of a particular author. In addition there were the serious anthologies such as Palgrave’s Golden treasury (Macmillan, 1861) and the Oxford book of English verse (OUP, 1900). We who are used to having a relatively clear demarcation between complete single literary works and anthologies might find the reading experiences of the past rather odd.

Putting literary texts into different material forms can change the reader’s perception of them and, equally importantly, can alter, enrich or diversify the context in which those texts occur. A prose account of a murder or a hanging (frequently ‘fictionalised’ for sensational effect) in a broadside would usually be accompanied by a dramatic if crude woodcut (which may very well be reused from an earlier broadside), a poem or song, and decorative typographic devices: it was the multimedia experience of its day. Later, cheaper book editions of novels often contained bound-in and cover advertisements.

Type
Chapter
Information
Publisher: Cambridge University Press
Print publication year: 2009

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

[Allen, Grant] ‘The trade of author’, Fortnightly Review 51 (1889)Google Scholar
Altick, Richard D. The English common reader: a social history of the mass reading public, 1800–1900 (Chicago, 1957)
Altick, Richard D.English publishing in 1852’, in his Writers, readers, and occasions: selected essays on Victorian literature and life (Columbus, OH, 1989)Google Scholar
Altick, Richard D.From Aldine to Everyman: cheap reprint series of the English classics, 1830–1906’, Studies in Bibliography 11 (1958); repr. in his Writers, readers, and occasions (Columbus, OH, 1989)Google Scholar
Altick, Richard D. The presence of the present (Columbus, OH, 1991)
Archer, William English dramatists of today (1882)
Ashley, Mike The age of storytellers: British popular fiction magazines, 1880–1950 (2006)
Barrett, DanielPlay publication, readers, and the “decline” of Victorian drama’, Book History 2 (1999)Google Scholar
Bennett, Arnold Books and persons (1917)
Birrell, Augustine Essays about men, women and books (1894)
Carter, John and Sparrow, John A. E. Housman, a bibliography (Godalming, 1982)
Cipolla, Carlo M. Literacy and development in the west (Harmondsworth, 1969)
Dicks, Guy The John Dicks Press (New York, 2004)
Eliot, SimonCirculating libraries in the Victorian age and after’, in Black, Alistair and Hoare, Peter (eds.), The Cambridge history of libraries in Britain and Ireland 3 (Cambridge, 2006)Google Scholar
Eliot, Simon Some patterns and trends in British publishing, 1800–1919 (1994)
Eliot, SimonThe three-decker novel and its first cheap reprint 1862–94’, The Library 6th ser. 7 (1985)Google Scholar
Eliot, SimonWhat price poetry?PBSA 100 (2006)Google Scholar
Escott, T. S. H. Social transformations of the Victorian age (1897)
Feltes, N. N. Literary capital and the late Victorian novel (Madison, WI, 1993)
Grant, Joy Harold Monro & the Poetry Bookshop (1967)
Griest, Guinevere L. Mudie’s circulating library and the Victorian novel (Newton Abbot, 1970)
Hagen, June Steffensen Tennyson and his publishers (1979)
Haslam, J. H. The press and the people (1906)
Hepburn, James The author’s empty purse and the rise of the literary agent (Oxford, 1968)
Hitchman, FrancisPenny fiction’, Quarterly Review 171 (1890)Google Scholar
Howsam, LeslieSustained literary ventures: the series in Victorian book publishing’, Publishing History 31 (1992)Google Scholar
Irvine, William and Honan, Park, The book, the ring, and the poet (1974)
James, Louis Fiction for the working man, 1830–1850 (Oxford, 1963; Harmondsworth, 1974)
Keir, David The house of Collins: the story of a Scottish family of publishers from 1789 to the present day (1952)
Landon, RichardA man under fire’, in Vizetelly & Compan(ies) (Toronto, 2003)Google Scholar
Law, Graham Serializing fiction in the Victorian press (Basingstoke, 2000)
Mallett, Phillip Rudyard Kipling: a literary life (Basingstoke, 2003)
Merriam, H. G. Edward Moxon: publisher of poets (New York, 1939)
Millgate, Jane Scott’s last edition: a study in publishing history (Edinburgh, 1987)
Mitchell, B. R. British historical statistics (Cambridge, 1988)
Morgan, Charles The house of Macmillan, 1843–1943 (1943)
Murphy, Andrew Shakespeare in print (Cambridge, 2003)
Nelson, James G. The early nineties: a view from the Bodley Head (Cambridge, MA, 1971)
Nelson, James G. Elkin Mathews: publisher to Yeats, Joyce, Pound (Madison, 1989)
Neuburg, Victor E. Popular literature: a history and guide (Harmondsworth, 1977)
Nowell-Smith, Simon The house of Cassell, 1848–1958 (1958)
Parry, AnnGeorge Newnes Limited’, in Anderson, Patricia and Rose, Jonathan (eds.), British literary publishing houses, 1881–1965 (Detroit, 1991)Google Scholar
Patten, Robert L. Charles Dickens and his publishers (Oxford, 1978)
Richards, Grant Author hunting (1934)
Sadleir, MichaelYellow-backs’, in New paths in book collecting, ed. Carter, John (London: Constable, 1934)Google Scholar
Shaylor, JosephReprints and their readers’, Cornhill Magazine 18 (1905)Google Scholar
Shepard, Leslie The history of street literature (Newton Abbot, 1973)
St Clair, William The reading nation in the Romantic period (Cambridge, 2004)
Stephens, John Russell The profession of the playwright: British theatre, 1800–1900 (Cambridge, 1992)
Sutherland, John The Longman (Stanford) companion to Victorian fiction (Harlow and Stanford, 1988)
Sutherland, John Mrs Humphry Ward: eminent Victorian, pre-eminent Edwardian (Oxford, 1990)
Sutherland, John Victorian novelists and publishers (1976)
Todd, William B. and Bowden, Ann Tauchnitz international editions in English 1841–1955: a bibliographical history (New York, 1988)
Topham, Jonathan R.John Limbird, Thomas Byerley,and the production of cheap periodicals in the 1820s’, Book History 8 (2005)Google Scholar
Topp, Chester W. Victorian yellowbacks & paperbacks, 1849–1905 9 vols. (Denver, CO, 1993–2007)
Turner, E. S. Boys will be boys (1948)
Turner, John R.The Camelot series, Everyman’s Library, and Ernest Rhys’, Publishing History 31 (1992)Google Scholar
Vincent, David Literacy and popular culture: England 1750–1914 (Cambridge, 1989)
Waller, Philip Writers, readers and reputations: literary life in Britain, 1870–1918 (Oxford, 2006)
Winship, MichaelIn the four quarters of the globe, who reads an American book?’ in Eliot, Simon, Nash, Andrew and Willison, Ian (eds.), Literary cultures and the material book (2007)Google Scholar

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×