Skip to main content Accessibility help
×
Hostname: page-component-848d4c4894-r5zm4 Total loading time: 0 Render date: 2024-06-17T11:27:02.212Z Has data issue: false hasContentIssue false

2 - The Structure of the Auto Industry

Published online by Cambridge University Press:  08 October 2009

Stan Luger
Affiliation:
University of Northern Colorado
Get access

Summary

In recent years the American automobile industry has undergone a fundamental transformation. Beset by foreign competition, it has reorganized operations and reduced capacity in response to new competitors using new production methods. The industry's restructuring is part of the larger phenomenon of U.S. companies responding to global competition by shifting investments, closing plants, and seeking greater flexibility in labor relations. The economic history of the U.S. auto industry is briefly reviewed here to lay the groundwork for the subsequent discussions of changing political patterns. This discussion also serves to highlight the more strictly economic side of corporate power.

Recent Changes

Although the U.S. auto industry has always seen its ups and downs in sales and profits, lately these ebbs and flows have resembled tidal waves. In 1980, for example, U.S. automakers sustained losses of $4.2 billion – a record at the time. GM, one of the most profitable companies in the twentieth century, experienced its first loss since its 1921 reorganization. (Even during the Great Depression it never lost money.) Meanwhile, Chrysler found itself on the verge of bankruptcy, saved only by a government bailout. In stark contrast, during each year of the previous two decades prior to 1980, the industry never returned less than $2 billion in combined profits (1980 dollars).

By 1983, the industry's fortunes turned around and it earned profits of $6.7 billion. And in 1984 its profits grew to $10 billion.

Type
Chapter
Information
Publisher: Cambridge University Press
Print publication year: 1999

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

  • The Structure of the Auto Industry
  • Stan Luger, University of Northern Colorado
  • Book: Corporate Power, American Democracy, and the Automobile Industry
  • Online publication: 08 October 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511571503.003
Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

  • The Structure of the Auto Industry
  • Stan Luger, University of Northern Colorado
  • Book: Corporate Power, American Democracy, and the Automobile Industry
  • Online publication: 08 October 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511571503.003
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • The Structure of the Auto Industry
  • Stan Luger, University of Northern Colorado
  • Book: Corporate Power, American Democracy, and the Automobile Industry
  • Online publication: 08 October 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511571503.003
Available formats
×