The excitement about transparency means that many organizations think and talk about their operations and relations in new ways. The public and the press increasingly demand access and insight into the inner lives of organizations, and digital technologies are often seen as disruptive forces that will end secrecy and make it impossible to stay out of sight (Sifry, 2011). The combination of institutionalized transparency ideals and processes of digitalization and datafication is often considered to make organizations more accountable and unable to hide. Such accounts trust in the ability of transparency initiatives to provide direct access to organizational phenomena and processes, often invoking metaphorical images such as “opening a window on reality” and the existence of “naked organizations” (Tapscott and Ticoll, 2003). Also, they stress that those with secrets will need to exercise extreme caution because the mounting pressure to share and open up makes organizations more fluid and accessible.