Book contents
- Frontmatter
- Contents
- Preface
- 1 The ordering of English
- 2 Literacy and politeness: the gentrification of English prose
- 3 Testing the model
- 4 Loose and periodic sentences
- 5 Lofty language and low
- 6 Nominal and oral styles: Johnson and Richardson
- 7 The New Rhetoric of 1748 to 1793
- 8 The instruments of literacy
- 9 Politeness; feminization
- 10 Style and rhetoric
- Epilogue: language change
- References
- Index
10 - Style and rhetoric
Published online by Cambridge University Press: 18 December 2009
- Frontmatter
- Contents
- Preface
- 1 The ordering of English
- 2 Literacy and politeness: the gentrification of English prose
- 3 Testing the model
- 4 Loose and periodic sentences
- 5 Lofty language and low
- 6 Nominal and oral styles: Johnson and Richardson
- 7 The New Rhetoric of 1748 to 1793
- 8 The instruments of literacy
- 9 Politeness; feminization
- 10 Style and rhetoric
- Epilogue: language change
- References
- Index
Summary
She had five big wigwams aboard, wide apart, and an open camp fire in the middle, and a tall flagpole at each end. There was a power of style about her.
(Mark Twain, The Adventures of Huckleberry Finn: 1885)STYLE AS A MODE OF UNDERSTANDING
“Style” is a word that surfaces when we are talking about different means to a single end. Style, like “character,” is a construct; it has no “objective correlative” (Ackerman 1962: 228). Style is not so much a feature, like periodicity or low words, as a meta-feature, referring always to something “about” a feature. We can locate style in almost every branch of human endeavor – cooking, clothes, cars, computer programs, estate planning, tennis serves, weddings. The anthropologist A. L. Kroeber observed that “we can speak of styles of governing, of waging war, of prosecuting industry or commerce, of promoting science, even of speculative reasoning” (1923: 137). All human cultures, no matter how harsh their environment or limited their resources, create stylish objects and practice stylish actions.
Different means to a single end: style is usually manner not matter, form not function or content – how you grip the tennis racket (not whether the ball goes in or out); how a fabric is cut and dyed (not whether it protects you from rain or snow); how a clarinetist phrases that melody (as opposed to what melody she chooses to play). This is a common-sense idea of style, the one that gets the most play in dictionary entries on the word.
- Type
- Chapter
- Information
- The Evolution of English Prose, 1700–1800Style, Politeness, and Print Culture, pp. 221 - 234Publisher: Cambridge University PressPrint publication year: 1998