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10 - Style and rhetoric

Published online by Cambridge University Press:  18 December 2009

Carey McIntosh
Affiliation:
Hofstra University, New York
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Summary

She had five big wigwams aboard, wide apart, and an open camp fire in the middle, and a tall flagpole at each end. There was a power of style about her.

(Mark Twain, The Adventures of Huckleberry Finn: 1885)

STYLE AS A MODE OF UNDERSTANDING

“Style” is a word that surfaces when we are talking about different means to a single end. Style, like “character,” is a construct; it has no “objective correlative” (Ackerman 1962: 228). Style is not so much a feature, like periodicity or low words, as a meta-feature, referring always to something “about” a feature. We can locate style in almost every branch of human endeavor – cooking, clothes, cars, computer programs, estate planning, tennis serves, weddings. The anthropologist A. L. Kroeber observed that “we can speak of styles of governing, of waging war, of prosecuting industry or commerce, of promoting science, even of speculative reasoning” (1923: 137). All human cultures, no matter how harsh their environment or limited their resources, create stylish objects and practice stylish actions.

Different means to a single end: style is usually manner not matter, form not function or content – how you grip the tennis racket (not whether the ball goes in or out); how a fabric is cut and dyed (not whether it protects you from rain or snow); how a clarinetist phrases that melody (as opposed to what melody she chooses to play). This is a common-sense idea of style, the one that gets the most play in dictionary entries on the word.

Type
Chapter
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The Evolution of English Prose, 1700–1800
Style, Politeness, and Print Culture
, pp. 221 - 234
Publisher: Cambridge University Press
Print publication year: 1998

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  • Style and rhetoric
  • Carey McIntosh, Hofstra University, New York
  • Book: The Evolution of English Prose, 1700–1800
  • Online publication: 18 December 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511582790.011
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  • Style and rhetoric
  • Carey McIntosh, Hofstra University, New York
  • Book: The Evolution of English Prose, 1700–1800
  • Online publication: 18 December 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511582790.011
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Style and rhetoric
  • Carey McIntosh, Hofstra University, New York
  • Book: The Evolution of English Prose, 1700–1800
  • Online publication: 18 December 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511582790.011
Available formats
×