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Sharing The Money

Published online by Cambridge University Press:  14 October 2022

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Summary

I magine a world built on food justice, empowerment and equality. A world where success means belonging to a community, making a meaningful contribution to society and enjoying abundance in return; where business is a force for good and operates within the limits of the planet, where we repair what we have and where we are all philanthropists of the heart. In this world, community is king and money is meaningless. We’ve stopped measuring the production of goods and started measuring happiness and wellbeing. We’ve stopped obsessing over quantity, contracts and outputs, and we’ve begun to focus on the value created for people and planet. This is a universe where life is about thriving, and true prosperity brings social and environmental growth; where all value – economic, social and environmental – is costed and counted, where one doesn’t ride roughshod over the other and where our actions have ‘zero marginal cost’75 to all who live here.

The people who feature in Generation Share are already living in this world, they cherish a different kind of wealth. It’s a reality beyond carbon, it may be built on blockchain, where local currencies bring value to those who contribute and citizen innovation is commonplace. They know how important equality is, that unless we reach our optimum ‘spirit level’ we all suffer – especially the wealthy. Many enjoy the benefits of ‘plugging and playing into the Internet of Things’; they trade directly, person-to-person, cutting out the corporate middlemen, creating new business models that bring tripartite value for all genders, races, religions and people. In their world, the favourite pastime is Sharing, not shopping.

This new wealth creation isn’t just for those who are already wealthy. The Sharing Economy has been shown to create three times the social impact for low-income communities. Sharing services that offer access to affordable meals, healthcare and medical equipment are disproportionately benefiting low-income groups who often spend higher proportions of pay on these basics. Car Sharing alleviates transport poverty and food Sharing programmes offer meals to the hungry.

So, can we flourish within the limits of our planet? Can we create a post-capitalist system, a true Sharing Economy where all value matters and where true wealth means inclusion, love and respect?

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Generation Share
The Change-Makers Building the Sharing Economy
, pp. 179 - 210
Publisher: Bristol University Press
First published in: 2022

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