While people have similar biological responses when viewing graphic online imagery, our unique identities mediate that affect. This chapter explains how reactions to disturbing images can vary significantly from person to person, and how important it is to understand what makes each of us – and each other – more or less vulnerable to potential psychological harm when engaging online. The chapter explores how we can better protect our kids and communities by becoming more aware of the potential impact of social media content on ourselves and on other people, and the steps we can take to lessen the risk of harm.