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While neo-classical analysis works well for studying impersonal exchange in markets, it fails to explain why people conduct themselves the way they do in their personal relationships with family, neighbors, and friends. In Humanomics, Nobel Prize-winning economist Vernon L. Smith and his long-time co-author Bart J. Wilson bring their study of economics full circle by returning to the founder of modern economics, Adam Smith. Sometime in the last 250 years, economists lost sight of the full range of human feeling, thinking, and knowing in everyday life. Smith and Wilson show how Adam Smith's model of sociality can re-humanize twenty-first century economics by undergirding it with sentiments, fellow feeling, and a sense of propriety - the stuff of which human relationships are built. Integrating insights from The Theory of Moral Sentiments and the Wealth of Nations into contemporary empirical analysis, this book shapes economic betterment as a science of human beings.


'The new economics has arrived, a 'humanomics' that leaves the humans in. It banishes the sociopath known as Max U without repopulating the economy with idiots to be nudged by overlords. Humanomics combines the sacred and the profane, just as we do. It is a scientific, and ethical, triumph.'

Deirdre Nansen McCloskey - University of Illinois at Chicago, author of Bourgeois Equality: How Ideas, Not Capital or Institutions, Enriched the World

'There are really three significant treatises in this book: first, building on their famous experimental work, Vernon L. Smith and Bart J. Wilson offer an exciting, theoretical framework for economics and the human sciences more generally. They do so, second, by offering a 'sympathetic retrospective hearing' of Adam Smith's (other) great book, The Theory of Moral Sentiments. Third, they offer a new philosophy of economics that does justice to their own practice and invites us all of to become participants in what they call humanomics. There are big and bold ideas packed into this monograph; yet the writing is accessible and down to earth. It's the kind of book you will be happy to assign to students, and while teaching it you will discover lots of urgent, new research projects.'

Eric Schliesser - University of Amsterdam

'This marvelous book shows how engaging Adam Smith can help us to ‘humanize’ social science for the twenty-first century. Economists in particular will find much food for thought in its novel approach to using models derived from Smith’s ethics to rethink many familiar and less-familiar experimental results. But it’s not only economists who will profit from it; indeed anyone interested in what it means to be a human being living in two realms at once - the economic and the personal, the self-regarding and the other-regarding - will benefit from the authors’ masterful illumination of how our human world is in fact ‘moral all the way down'.'

Ryan Patrick Hanley - Marquette University, Wisconsin and author of Love’s Enlightenment: Rethinking Charity in Modernity

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