This chapter focuses on entrepreneurship amongst medical practitioners and drug manufacturers in an environment where the print media was disseminating new information concerning health, hygiene and medicine to an eagerly receptive public. The previous chapter highlighted the growth of professionalization among Ayurvedic practitioners and their encounters with the Allopathic system of medicines and doctors in order to reinstate their status and credentials. In continuation with the professionalization, this chapter seeks to study the changing nature of the ‘traditional’ market of medicine and the complex structure of medical entrepreneurship in Banaras. It addresses questions such as, how dispensing of the medicine was transformed into an enterprising business, how the indigenous drug manufacturers drew upon official codes and designs of patent trademarks, and logos to prove their entrepreneurial competence. It further assesses the initiatives taken by the Indian drug manufacturers to create a space for their products in the market, focusing in particular on the way in which they resorted to newspaper advertisements. It also shows how advertisements drew upon cultural codes to create a larger market for the medical products, and the role they played as a communicating medium in disseminating the knowledge about health and disease.