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6 - Cluster Consolidation: Networks, Quality and Wine Tourism

Ian M. Taplin
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Summary

With a superb combination of sun, soil and soul, Yadkin Valley wineries are ideally located in the North Carolina region that is rapidly gaining a reputation for growing high quality grapes and producing world class wines. Located in the Piedmont area of the Tar Heel state, wineries in the Yadkin Valley benefit from what many winemakers consider the best terroir in North Carolina.

Yadkin Valley wine trail, North Carolina Wine and Grape Council pamphlet

Biltmore Estate winery has come of age. Part of our expansion opportunity is for us to build our portfolio capability. Our goal is to be a national marketer of fine wine, and potentially a global marketer of wine. It will not be improbable for us to go to Australia and create a line of wine. Or to Chile or France or Italy. We see ourselves building a company that has an array of offerings.

Jerry Douglas, Biltmore Estate Winery

The above two quotes are heady words indeed, especially for an industry that had struggled to survive three decades ago. Since then, however, North Carolina has emerged as the state with the fastest rate of winery growth in the nation. It is an industry that currently provides about 6,000 jobs and has an economic impact of $813 million. A new winery has opened almost every month since 2002 with no apparent end in sight. Most of these wineries are small, and many have positioned themselves as multi-purpose attractions, offering restaurant and/or reception facilities.

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The Modern American Wine Industry
Market Formation and Growth in North Carolina
 , pp. 131 - 162
Publisher: Pickering & Chatto
First published in: 2014

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