The rapid growth of the industry during the past few years continues unabated. Several new wineries are planned to open in the next few months and several non-farmers have bought land in the Yadkin Valley AVA with the specific intent of growing grapes for sale to local wineries. Wineries that have opened in the past few months have often done so with the explicit aim of offering multiple attractions. Sanders Ridge Vineyard and Winery, for example, is a Yadkin Valley winery and organic produce farm that in addition has a restaurant on the premises. It opened the first weekend of July 2009 to huge crowds. Others, such as Shadow Springs Vineyard (in the newly created Swan Creek AVA), have been creative in their marketing, in this instance offering the public temporary shares in a vine.