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The 3rd European Games: Stakeholders, Profitability, Opportunities and Barriers

Published online by Cambridge University Press:  01 March 2024

Piotr Dobosz
Affiliation:
Jagiellonian University, Krakow
Witold Górny
Affiliation:
Jagiellonian University, Krakow
Adam Kozień
Affiliation:
Jagiellonian University, Krakow
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Summary

Introduction

Despite many unfavourable circumstances and organizational barriers (including the COVID-19 pandemic, the outbreak of the war in Ukraine), the 3rd European Games, which will be hosted in Krakow and Malopolska (Lesser Poland Voivodeship) in the summer of 2023, are fast approaching.

The second after EURO 2012 and the largest – taking into account only interdisciplinary events – sports event in Poland, is a real challenge for its organizers and the entire society of our country (especially its southern part). The research problem undertaken in this study is an attempt to identify and briefly characterize individual stakeholder groups of the event organized in southern Poland. It is complemented by – a simplified, as it is based on a still incomplete set of information about the planned event – assessment of the profitability of this event for their individual groups.

The structure of the article consists of two main parts. In the first of them, using a conceptual grid taken from the model of participants in a sports event of Tommy D. Andersson [2013, p. 240], the stakeholders of the 3rd European Games in Krakow and Malopolska were identified and characterized. In the second, based on the mechanism of a great sports event, Marek W. Kozak [2017a, p. 152] assessed the opportunities and threats that the organization of this event in southern Poland brings for individual groups of its stakeholders. Due to the deficit of scientific studies on the 3rd edition of the European Games, the considerations were based largely on the available press materials and – otherwise very few – documents and normative acts.

Stakeholders in the Organization of European Games Krakow-Malopolska 2023

Characterizing the process of organizing a great sporting event, T.D. Andersson presented a model of participation in a big sports event based on the concept of the so-called “triple helix” [Andersson, 2013, pp. 239–241]. The author distinguished and characterized three groups of stakeholders of great sports events: event creators, the economic zone and the community (social) zone. In the opinion of T.D. Andersson, the diverse involvement of the corresponding groups, in turn: the event organizers, business and administration, determines the success of the event and its short-term and long-term effects.

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Publisher: Jagiellonian University Press
Print publication year: 2023

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