It is commonly assumed that that we are all more or less dependent on the news for our political information and opinion, which, if true, would explain how and why the media wield a powerful influence over society. This chapter presents evidence that this is not true and that we garner first-hand knowledge of politics and public policies from everyday experience of life and our own family finances and well- being. Talking with family, friends, neighbours and colleagues also provides information and helps shape out political attitudes and opinions.