In episode 3 of the satirical comedy Ten Per Cent – the English-language remake of French hit Call My Agent – resides a fine critique of contemporary British Shakespeare. Actor Dominic West, playing actor Dominic West, has been cast in a West End production of Hamlet directed by a young auteur called Robert. Robert has a clear concept for his production, seeing Hamlet’s narcissism and self-reflection as an indictment of selfie culture and social media, Hamlet’s solipsism as that of the twenty-first century. But West – forced to take selfies with Yorick’s skull, to film his own assault on Gertrude as he straddles her, to tweet his own soliloquies as he speaks them – can’t find the truth in this version of Hamlet, which is meant to be his big theatrical comeback.