Skip to main content Accessibility help
×
Hostname: page-component-848d4c4894-xm8r8 Total loading time: 0 Render date: 2024-06-20T10:41:31.222Z Has data issue: false hasContentIssue false

6 - Stagnation and Modernization in Amsterdam’s Retail Sector, 1700–1850

Published online by Cambridge University Press:  25 November 2020

Get access

Summary

Abstract:

The fact that the spatial distribution of shops remained unaltered does not imply that the period from 1700 to 1850 passed without changes. On the contrary, the street scene and the character of shops changed fundamentally. In line with the general trend in residential housing, shops on the main streets retreated, as it were, behind their façade. From the second half of the eighteenth century, the first examples of purposely designed shop facades began turning up, and along the main shopping streets canopies and signboards were taken down and front steps were cleared of obstacles such as stairs and fences. Nevertheless, even these fashionable shopping streets of Amsterdam could not stand comparison with those in metropolises like Paris and London.

Keywords: street scene, shop interiors, indoor sales, shop exteriors

The shop distribution pattern that I was able to reconstruct on the basis of the Personele Quotisatie of 1742 remained unchanged until after the mid-nineteenth century. Indeed, this is what one would expect, as there were in essence no changes to the structure of Amsterdam's urban grid during this period, nor was there a change in the spatial distribution of income groups. But this need not mean that there were no changes at all. In England, for example, the eighteenth century was a time of fundamental change. In this chapter, we shall first focus on the situation on the other side of the North Sea before turning to examine whether similar developments also took place in Amsterdam.

Shops in Britain in the eighteenth century

In order to find out how the retail shop developed in Britain in the eighteenth century, we need briefly to examine the somewhat older literature on British retail trade in the nineteenth and twentieth centuries. Many of these works have made much of the changes that took place in this period, and not unjustifiably. The most striking expression of these changes in retail trade was, of course, the rise and rapid expansion of large-scale retail businesses. Here it is important to note that scholars studying the modern shop tended to be dismissive of the situation before the mid-nineteenth century, labelling it as ‘traditional’ and ‘underdeveloped’.

Type
Chapter
Information
Publisher: Amsterdam University Press
Print publication year: 2020

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×