By the late nineteenth century, advances in medical knowledge, technology and pharmaceuticals led to the development of a thriving commercial industry. The medical trade catalogue became one of the most important means of promoting the latest tools and techniques to practitioners. Drawing on over 400 catalogues produced between 1870 and 1914, Jones presents a study of the changing nature of medical professionalism. She examines the use of the catalogue in connecting the previously separate worlds of medicine and commerce and discusses its importance to the study of print history more widely.

"'vastly expands our understandings of the modern medical profession by locating much of its growth and shape in the late Victorian and Edwardian commercial world. Through an extensive study of doctors’ records, trade literature and advertising material Jones shows how a culture of technological commodities helped shape doctors’ perceptions of what was modern, scientific medicine. Any historian with an interest in how money makes the world go round should read this.'"