Introduction

All organisations have the arts within their business or at least the aesthetic manifestations of art forms. The brand or the identity of a company, for example, is ultimately represented by a logo or images that are built on art symbols that present and communicate the organisation through aesthetic expressions. The use of art forms is also spread throughout an organisation. Office spaces are defined, shaped and decorated by arts-based manifestations. An explicit example of this can be found in the lobbies, recreation and meeting areas of office buildings. They look more and more like art galleries, aimed at welcoming company stakeholders by generating aesthetic experiences that affect people's perceptions and touch their feelings. But more generally, art forms can inhabit many corners of the workplace. Paintings, photographs or simply posters can be hung on the walls. Sculptures or art installations can shape and decorate internal and external office spaces. Music can be broadcasted into offices. The arts pervade organisations. However, not all organisations use artistic products and processes to address management challenges and solve business problems. Most organisations simply use the arts more or less implicitly because they are an integral part of human life and people tend to surround themselves with art forms.