Skip to main content Accessibility help
×
Hostname: page-component-848d4c4894-wzw2p Total loading time: 0 Render date: 2024-05-01T02:45:44.990Z Has data issue: false hasContentIssue false

5 - The Mannequins

from Displays of Fashion

Published online by Cambridge University Press:  25 October 2017

Mila Ganeva
Affiliation:
Miami University, Oxford, Ohio
Get access

Summary

She is beautiful, cool, detached — but, thank heavens, only a puppet!

— Franz Hessel, “Eine gefährliche Straße” (1929)

THE FOCUS ON FASHION in Weimar culture brings up numerous direct and indirect references to the mannequin — as living person or inanimate female body — who displayed the latest styles in all kinds of venues: department stores, shop windows, fashion shows, and tea parties. One person looking at the Berlin mannequin was the inquisitive flâneur. In a 1929 picture story entitled “Eine gefährliche Straße” (A Dangerous Street), published in Das Illustrierte Blatt (Otto Umber provided the photographs), Franz Hessel voiced the common mixture of fascination and anxiety triggered by the sight of dummies in the display windows. Walking down a Berlin street not far from the Spittelmarkt, where numerous mannequin factories had their storefronts, he described the “stylized products of display-window artistry” as “the spooky beauties” that appeared in their “thousands all over Germany and around the world in order to demonstrate to us how to wear shirts, dresses, and hats.” Indeed, by the end of the 1920s the manufacture of mannequins, as well as fashion in general, was a flourishing business in Germany. There were over a dozen large mannequin factories in Berlin alone, where the thriving Konfektion industry counted close to 800 companies and was making huge profits in domestic and international sales.

As he observed the unprecedented proliferation of mannequins in Berlin shop windows, Hessel bemoaned nostalgically the departure of the old-fashioned, realistic wax dummies that resembled “Cleopatra and Gretchen at once.” Confronted with the modern dummies, he was frightened by their stylized expressions, their uniform faces, and their “gazes,” in which the male observer could only read such human character traits as coldness, corruptness, impertinence, and haughtiness. With his typical provocative irony he concluded: “Their pouted lips challenge us, and they peek at us with narrow eyes from which the gaze oozes like poison…. All of them despise us men terribly. They do not wonder what we imagine as we look at them; they simply see through us.”

The image of the mannequin in Hessel's essay is paradigmatic of the hesitancy with which the revolutionary changes in appearance of the “real” Weimar woman — her body, her clothes, and her prominent presence in the public spaces of the city — were received by the male public.

Type
Chapter
Information
Women in Weimar Fashion
Discourses and Displays in German Culture, 1918–1933
, pp. 151 - 170
Publisher: Boydell & Brewer
Print publication year: 2008

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

  • The Mannequins
  • Mila Ganeva, Miami University, Oxford, Ohio
  • Book: Women in Weimar Fashion
  • Online publication: 25 October 2017
Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

  • The Mannequins
  • Mila Ganeva, Miami University, Oxford, Ohio
  • Book: Women in Weimar Fashion
  • Online publication: 25 October 2017
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • The Mannequins
  • Mila Ganeva, Miami University, Oxford, Ohio
  • Book: Women in Weimar Fashion
  • Online publication: 25 October 2017
Available formats
×