Business ethics, as a discipline, appears to be at a crossroads. Down one avenue lies more of the same: mostly philosophers taking what they know of ethics and ethical theory and applying it to business. There is a long tradition of scholars working in the area known as “business and society” or “social issues in management.” Most of these scholars are trained as social scientists and teach in business schools. Their raison d’etre has been admirable: trying to get executives and students of business to understand the social impacts of business and to see business in broad, societal terms.
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