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Catalonian Trademarks and the Development of Marketing Knowledge in Spain, 1850–1946


Trademarks have traditionally been viewed as assets that, although intangible, nevertheless contribute to the success of firms. This study, based on a compilation of national trademark data, corrects existing distortions of the historical role of brands and their—often unsuccessful—use as business tools by countries, sectors, or firms. Legislation on, and the profuse use of, trademarks in the Western world was pioneered by Spain, rather than by France, the United States, or the United Kingdom, and was initiated in unusual sectors, such as papermaking and textiles, rather than in the more usual ones of food and beverages. Analysis of the applicants of Catalan trademarks, across sectors, during almost a century, reveals that the legal possession of a brand cannot in itself guarantee a firm's success.

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Mira Wilkins , “The Neglected Intangible Asset: The Influence of the Trade Mark on the Rise of the Modern Corporation,” Business History 34, no. 1 (1992): 6695

Roy Church and Andrew Godley , “The Emergence of Modern Marketing: International Dimensions,” Business History 45, no. 1 (2003): 15

Karl Moore and Susan Reid , “The Birth of Brand: Four Hundred Years of Branding,” Business History 50, no. 4 (2008): 419–32

William M. Landes and Richard A. Posner , “Trademark Law: An Economic Perspective,” Journal of Law and Economics 30, no. 2 (1987): 265309

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Business History Review
  • ISSN: 0007-6805
  • EISSN: 2044-768X
  • URL: /core/journals/business-history-review
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